How to Avoid App Store Rejections

You burn the midnight oil and spend hours developing your app and perfecting the code. What’s the next step? You are ready to reach out to millions of users in the App world. But what happens if your app gets rejected at the App Store? All your hopes will come down crashing. Unless you resolve the issue and make changes as suggested your app will not get approved.

If the reason for rejection needs minor rework, you are lucky. Simply make small changes and your app will get accepted. However, if your core functionality is under question, you might be required to start from scratch.

It makes sense to find what works at the App Store and what does not work before you get started.


Here are few tips that will help you avoid rejection at the App Store.

Trademark and Logo Violations

Never ever try to misuse trademarks and logos as Apple is brutally strict about such violations. You can’t use an image of a real Apple or variation of the Apple logo for any purpose. Further, you can’t imitate distinctive Apple packaging, web site design, logos, or typefaces.

Don’t be in Rush to publish a Beta App

Your app needs to be fully functional before submitting it for review. Apps with placeholder text or stock images will most certainly be rejected. It is not just about text or images, each and every feature of your app needs to function flawlessly. So be sure that you have a functional app before you submit for review. There might be functions that you could include at a later stage in updates if they are not working properly.

Loading, Loading, Loading

Apps that take ages to load don’t work well with Apple and might most likely get rejected. Your app should load as fast as possible. In order to avoid rejection, you need to beta test your app on other devices. There are several factors that might have a direct impact on load time. Always take into account older devices, as their low processing power might not allow quick loading of your app.

Never Mention other App Stores

This is a very simple one. It is a big taboo talking about your app’s Android or Windows versions in Apple’s App Store descriptions. You just can’t mention rival app stores. To effectively market your app, think about other ways to promote your apps such as reviews on tech publications, press releases, guest blogging among others.  

Understand Importance of Submission Fields

Very often in a mad rush to complete the submission process, developers pay little attention to various fields such as app description, title, categories, keywords, and screen shots.  It is important to research and understand the importance of each and every submission field. Remember, each field has certain guidelines or best practices that need to be followed. For instance, you can’t submit unrelated keywords for your app. Get a clear idea of how to use submission fields to your advantage and gain a good start before you’re ready to submit.

Monitor the Latest App Store Updates

Apple is especially notorious for frequently changing acceptance guidelines. Always keep an eye on guidelines especially after new OS releases. This will save you from the hassles of app rejections. Someone from your mobile app development team needs to constantly track latest updates related with the Apple Store and Google Play submission rules.  


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